West Virginia University – Media Innovation Center

About This Project

The WVU Reed College of Media is a student-centered journalism school that has been gradu-
ating journalists and strategic communicators since 1939. While rooted in tradition, the College of Media also offers an innovative curriculum and real-world experiences that prepare students for careers in today’s media industry. Recognizing the growing use of technology and its increasing influence on media—how it is created, shared and distributed—the school created a bleeding-edge Media Innovation Center where students will have access to the tools currently shaping the way in which media is developed, experienced and shared with the world around us.

Working with Strada Architects and the University, BrightTree Studios developed a comple-
mentary technology vision that is both highly fl exible and adaptive to encourage and promote:

• Content creation, discussion, and experimentation
• Local and global cross-disciplinary interaction and gathering
• Singular and collective engagement and idea incubation activities
• The inventive work happening within the College of Media

Our design incorporates the integration of professional audiovisual hardware with user based technology solutions such as Skype, Google Hangouts, and Google Docs. We created an environment that allows students to use ubiquitous cloud-based technologies in a professional ecosystem, and encourage the BYOD (Bring Your Own Device) movement by developing systems that allow anyone to easily connect and share their device for collaboration on a single display or throughout the building.

In spaces such as the Main Entry and Studio B, the technology is high-impact; drawing in visitors to physically interact with a display or marvel at a floor-to-ceiling video wall of crisp, clear content. In other areas, the technology is abundant, but less conspicuous, encouraging users to focus on collaboration and sharing. Additional spaces include:

“Maker” & “Hacker” Co-Labs: These “analog-meets-digital” spaces foster experiments at

the emerging intersection between the digital and the physical world, such as sensor journal-
ism, 3-D printing and working with drones. The maker and hacker spaces are highly collabora-
tive, welcoming students from the arts, engineering and other disciplines to create hands-on, experimental media projects.

Incubator / Forum: A public, low-fi lounge space. The technology focuses on student break-
out meetings, hackathons, and collaboration sessions. Three LED displays encourage student impromptu meetings by wirelessly connecting to any display in the forum using their BYOD.

Strategic Communications Hub: This hub represents a cutting-edge, IMC digital agency and teaching space. A video wall allows the instructor to display one large image at the front of the classroom or multiple sources anywhere on the wall simultaneously. A social media bridge of six displays allows the College to continuously display six different sources (Twitter, CNN, etc).


West Virginia University
Reed College of Media
Media Innovation Center


Completed by BrightTree Studios: Planning
System Design
Construction Documentation
Construction Administration

Completed by Synergy: